Web Analytics Professional
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Overview
Web analytics involve the collection, measurement, and analysis of web data to understand the impact of digital marketing activities on customers and potential customers. SMStudy Certified Web Analytics Professional course is tailored to introduce marketing specialists or enthusiasts to the world of website analytics and how data backed decision making leads to marked improvements in their customer’s online interaction with a brand.
Candidates will be awarded the Certified Web Analytics Professional certification by SMstudy after passing the certification exam.
Certification | Prerequisites | Target Audience | Cost of Exam | |
---|---|---|---|---|
Experience | Education | |||
SCWA-P | 5 years of work experience | Study Chapter 7 from SMstudy Guide – Digital Marketing book and other reference material. | Sales and Marketing Professionals and Specialists. | USD 300 |
Audience Profile
This certification is appropriate for Sales and Marketing Professionals and Specialists who are interested in becoming a Web Analytics Professional.
Prerequisites
The candidate should have passed the SMstudy® Certified Digital Marketing Professional exam and studied all processes from the SMstudy Guide – Introduction and Digital Marketing book before applying for the SMstudy® Certified Web Analytics Professional.
Exam Format
- Multiple Choice
- 60 questions per exam
- No negative marks for wrong answers
- 90 minutes duration
- Proctored online exam
How to Apply
- Register on SMstudy.com and apply for the SMstudy® Certified Web Analytics professional exam (OR) Attend a classroom training provided by a SMstudy A.T.P. and then register on SMstudy.com
- Apply for the exam by paying USD 300 or by using the access provided by a SMstudy A.T.P. You need to submit relevant documents (if required).
- Access the online course and take the exam
- Access the online course on Digital Marketing and go through chapter 7.
- Schedule the 90 minute proctored exam.
- SMstudy verifies the application; confirms the exam date & time.
- Take the proctored exam online.
- Upon successful completion of the exam get an online certificate.
- Your name will be added to the SMstudy Certification Registry.
- The physical certificate will be shipped to you.
- If you are unable to pass the exam on the first attempt, you can schedule again and take a maximum of two free exam retakes.