Search Marketing Professional
Search Marketing is the overall method of driving traffic to a company’s website through the use of search engines, and includes both organic search engine optimization and paid search strategies. SMstudy certified Search Marketing Professional will effectively manage the company’s rankings in paid and organic listings on search engine result pages, achieve the marketing objectives, and monitor the key metrics.
Successful candidates will be awarded the SMstudy Certified Marketing Strategy Specialist certification by SMstudy after passing the certification exam.
|Certification||Prerequisites||Target Audience||Cost of Exam|
|SCSM-P||Nil||SMstudy® Certified Digital Marketing Professional||Anyone who is interested in becoming a Search Marketing Professional||USD 300|
This certification is appropriate for anyone who is interested in becoming a Search Marketing Professional.
There is no formal prerequisite for this certification. However, it is mandatory to complete the SMstudy® Certified Digital Marketing Professional Certification and study the recommended processes from the SMstudy Guide – Digital Marketing book before applying for the SMstudy® Certified Search Marketing Professional exam. All the required resources are also provided as part of the online certification course.
- Multiple Choice
- 80 questions per exam
- No negative marks for wrong answers
- 90 minutes duration
- Proctored online exam
How to Apply
- Register on SMstudy.com and apply for the SMstudy® Certified Search Marketing Professional exam (OR) Attend a classroom training provided by a SMstudy A.T.P. and then register for exam on SMstudy.com
- Apply for the exam by paying USD 300 or by using the access provided by a SMstudy A.T.P. You need to submit relevant documents (if required).
- Access the online course and take the exam
- Access the online course on ‘SMstudy® Digital Marketing’. Go through chapter 7 and relevant reference materials.
- Schedule the 90 minutes proctored exam.
- SMstudy verifies the application; confirms the exam date & time.
- Take the proctored exam online.
- Upon successful completion of the exam get an online certificate.
- Your name will be added to the SMstudy Certification Registry.
- The physical certificate will be shipped to you.
- If unable to pass the exam, you can schedule again and take a maximum of two free exam retakes.